Privacy Policy
How we collect, use and protect your personal information
Last Updated: June 2026
1. Who We Are
Premier Self Storage is a self storage business operating across County Tipperary, Ireland, with facilities in Tipperary Town, Cashel and Clonmel.
For the purposes of the General Data Protection Regulation (GDPR) and the Data Protection Acts 1988–2018, Premier Self Storage is the Data Controller of your personal data.
Contact: info@premierselfstorage.ie
2. What Data We Collect
We collect personal data in the following ways:
- Enquiry form submissions — name, email address, phone number (optional), preferred location, unit size interest and any message you provide
- Email correspondence — any information you share when contacting us directly
- Storage agreements — name, address, contact details, payment information and identification when you become a customer
- Website usage data — anonymised analytics data (pages visited, time on site, device type) collected via cookies, only where you have provided consent
- CCTV footage — recorded at our storage facilities for security purposes
3. How We Use Your Data
We use the personal data we collect for the following purposes:
- To respond to your enquiry and provide information about our storage units
- To manage your storage agreement and account
- To process payments and maintain billing records
- To communicate important information about your unit or our service
- To maintain the security of our facilities (CCTV)
- To improve our website and understand how visitors use it (analytics, with consent)
- To comply with legal and regulatory obligations
We do not use your personal data for automated decision-making or profiling. We do not send unsolicited marketing emails unless you have explicitly opted in.
4. Legal Basis for Processing
Under GDPR, we rely on the following lawful bases for processing your personal data:
- Contractual necessity — processing required to fulfil your storage agreement
- Legitimate interests — responding to enquiries, facility security (CCTV), improving our service
- Legal obligation — maintaining financial and business records as required by Irish law
- Consent — analytics cookies and any direct marketing communications (consent can be withdrawn at any time)
5. Cookies & Analytics
Our website uses the following types of cookies:
- Strictly necessary cookies — required for the site to function (e.g. remembering your cookie preference). These do not require consent.
- Analytics cookies — we use Google Analytics 4 to understand how visitors use our site (pages viewed, time on site, device type). This data is anonymised and aggregated. These cookies are only set if you click "Accept" on our cookie banner.
You can withdraw your consent to analytics cookies at any time by clearing your browser cookies or by contacting us. You can also manage cookies through your browser settings.
For more information on Google Analytics and privacy, visit policies.google.com/privacy.
6. Data Sharing
We do not sell, rent or trade your personal data. We may share data with the following third parties only where necessary:
- Payment processors — to handle secure payment transactions
- Google Analytics — anonymised website usage data (with your consent)
- Email service providers — to manage customer communications
- Legal authorities — where required by law or court order
Any third parties we work with are required to handle your data securely and in compliance with GDPR.
7. Data Retention
We retain personal data for only as long as is necessary:
- Enquiry data — 12 months from the date of enquiry if no storage agreement is entered into
- Customer account data — for the duration of your storage agreement plus 7 years (in line with Irish Revenue requirements)
- CCTV footage — typically 30 days, unless required for an ongoing security matter
- Analytics data — as per Google Analytics retention settings (maximum 14 months)
8. Your Rights Under GDPR
As a data subject under GDPR, you have the following rights:
- Right of access — to request a copy of the personal data we hold about you
- Right to rectification — to request correction of inaccurate data
- Right to erasure — to request deletion of your data where there is no lawful reason to retain it
- Right to restriction — to request we limit how we use your data in certain circumstances
- Right to data portability — to receive your data in a structured, commonly used format
- Right to object — to object to processing based on legitimate interests
- Right to withdraw consent — where processing is based on consent, you can withdraw at any time
To exercise any of these rights, contact us at info@premierselfstorage.ie. We will respond within 30 days.
You also have the right to lodge a complaint with the
Data Protection Commission (DPC) — Ireland's supervisory authority for data protection. Visit
dataprotection.ie or call 01 765 0100.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or disclosure. Our website is served over HTTPS (SSL encryption). Access to customer data is restricted to authorised personnel only.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the Data Protection Commission within 72 hours and inform affected individuals without undue delay.
10. Contact & Complaints
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
This Privacy Policy was last updated in June 2026 and is reviewed annually or whenever there is a material change to how we process data.